Two Sides talks to WhatTheyThink about New Global Survey Results


WhatTheyThink spoke with Phil Riebel, President of Two Sides North America, about recent initiatives at the print and paper advocacy organization. These include advertising outreach in consumer media, the success of Two Sides' anti-greenwash campaign, and a recently completed global survey of over 10,700 consumers on media preferences. The results reveal a strong preference for print when it comes to recreational reading with 72% of global respondents indicating they prefer printed books, compared to only 9% preferring e-books.

Source: This video originally appeared on WhatTheyThink as "Print and Paper Packs a Punch in a Digital World." WhatTheyThink is the printing and publishing industry's leading media organization. Video Copyright WhatTheyThink 2017. All rights reserved.